Housing Market CRM vs WHISE

Housing Market CRM

Figure	Housing Market CRM	WHISE
Price from	$29/mo	€4.92/mo
Free plan	Yes	Yes
Free trial	—	—
Open source	—	—
Web	Yes	Yes
macOS	—	Yes
iOS	—	Yes
Android	—	Yes
API	—	Yes
Plans published	4	6
Spec score · Real Estate CRM Software	8.8 (#12)	9.3 (#1)
API	Business includes an open API and webhooks.	WHISE offers a public API for partners and website or service integrations, with documentation and a testing phase.
Automated follow-up	Yes	Yes
Email marketing	Yes	Yes
Founded	2017	2000
Free plan	Yes	Yes
Headquarters	Tampa, Florida, USA	Brussels, Belgium
Integrations	Leads from Housing Market portals require no integration or credential exchange because the CRM reads the portal database directly.	The marketplace lists Google Agenda, Zoom, Facebook, Twitter, WhatsApp, Cellcom SMS, Allocloud and Intertel integrations.
Lead import	Yes	Yes
Mobile app	No	Yes
Property management	Property management tracks rent due and received, but Housing Market never collects rent or processes payments.	The platform stores detailed property records and supports unlimited properties on paid plans.
Property matching	Yes	Matching identifies properties that fit buyers’ or tenants’ search criteria.
Support	The CRM includes an in-app help chat, and the Help Center lists 469 answers about Housing Market Group products, portals and services.	Support includes a helpdesk, email and phone assistance, webinars and Academy training.
Website included	No	Yes

Housing Market CRM has no write-up on Specifiction yet; its figures are above.

WHISE has no write-up on Specifiction yet; its figures are above.