HUAWEI Analytics Kit vs Shared Audiences

HUAWEI Analytics Kit analyzes user behavior to support app marketing and product optimization. It includes preset analysis models, more than 30 automatically collected events, and 500 custom events. Reports cover new, active, and returning users, paid traffic, channels, funnels, retention, and behavior. A lifecycle model groups users into audiences and predicts which may churn or convert; teams can also build audiences from labels and events or from funnel and retention reports. Huawei lists Android, HarmonyOS, iOS, macOS, Mini-program, Quick App, Quick Game, and Web as supported environments. The Analytics Kit plan is free. Huawei says SDK integration can be completed in five minutes and supports real-time online app debugging. Developers can set data retention to 6, 9, or 14 months, request deletion or export, and use an API to disable collection. Huawei describes itself as the end-user data processor and the developer as the data controller. The kit is pre-integrated with Huawei Push, Crash, A/B Testing, Account, In-App Purchases, and Ads services.

Shared Audiences has no write-up on Specifiction yet; its figures are above.