HubSpot Content Hub vs Sulu
HubSpot Content Hub
hubspot.com
Sulu
sulu.ioSide by side
| Figure | HubSpot Content Hub | Sulu |
|---|---|---|
| Price from | $7/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 1 |
| Spec score · Content Management Systems | 9.0 (#11) | 8.6 (#28) |
| Audience | HubSpot describes Content Hub as software for marketers and says its editions are designed for needs ranging from small businesses to enterprises. | Sulu describes itself as a CMS for PHP developers and highlights agency workflows and management of multiple client implementations for Sulu.ai. |
| Custom content types | Yes | Yes |
| Custom user roles | Yes | Yes |
| Editorial workflows | Yes | Yes |
| Founded | 2006 | 2018 |
| Headquarters | Cambridge, Massachusetts, United States | Dornbirn, Austria |
| Integrations | HubSpot says more than 2,000 leading apps and web services are available, including Amplitude, Jira, Adobe Express, Aircall, and LinkedIn. | Sulu’s API can integrate with CRM and marketing automation tools such as HubSpot and Salesforce, as well as search engines. |
| Media library | Yes | Yes |
| Multilingual content | Yes | Yes |
| Platform type | hosted | self_hosted |
| Security | HubSpot says sensitive product interactions are encrypted in transit with TLS 1.2 or 1.3, and stored data uses AES-256 encryption on product server drives and AWS S3. | Sulu’s documentation describes optional two-factor authentication methods including email, authenticator apps, backup codes, and trusted devices. |
| SEO tools | Yes | Yes |
| Support | HubSpot says support options depend on the plan and that Starter includes email support. | Sulu offers a free Slack channel, developer documentation, and GitHub issue reporting, and its core team offers support and professional services. |
Plans
HubSpot Content Hub
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$450 a month
- ProfessionalPriced on request
- Enterprise$1,500 a month
- EnterprisePriced on request
In their own words
HubSpot Content Hub
HubSpot Content Hub is hosted content marketing software for creating, repurposing and managing content. Its AI agents can turn a content strategy into multi-channel content, while Content Remix repurposes an item into multiple marketing assets in a brand voice. The free edition includes landing pages, AI-assisted blog posts and basic SEO tips. Listed capabilities include editorial workflows, custom user roles, multilingual content, SEO tools, a media library and custom content types. HubSpot describes support for existing CMS setups through items such as landing pages, blogs, podcasts, microsites, embeds and forms. The plans are Free, Starter, Professional and Enterprise. Free costs nothing for up to 2 users; a 14-day trial is also listed. Starter starts at $7/mo/seat and includes 500 HubSpot Credits; Professional starts at $450/mo with 3 Core Seats and 3,000 credits; Enterprise starts at $1,500/mo with 5 Core Seats and 5,000 credits. Paid-plan credits reset monthly and unused credits do not roll over. Available platforms are web and API.