HubSpot Content Hub vs Wagtail
HubSpot Content Hub
hubspot.com
Wagtail
wagtail.orgSide by side
| Figure | HubSpot Content Hub | Wagtail |
|---|---|---|
| Price from | $7/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 7 | 1 |
| Spec score · Content Management Systems | 9.0 (#11) | 8.7 (#24) |
| Audience | HubSpot describes Content Hub as software for marketers and says its editions are designed for needs ranging from small businesses to enterprises. | Wagtail is designed for content teams, including editors, developers, designers, and business leaders. |
| Custom content types | Yes | Yes |
| Custom user roles | Yes | Yes |
| Editorial workflows | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | HubSpot says more than 2,000 leading apps and web services are available, including Amplitude, Jira, Adobe Express, Aircall, and LinkedIn. | Wagtail is suited to integration with CRM and marketing automation platforms, ticketing and event systems, and payment fulfillment systems. |
| Media library | Yes | Yes |
| Multilingual content | Yes | Yes |
| Platform type | hosted | hybrid |
| Security | HubSpot says sensitive product interactions are encrypted in transit with TLS 1.2 or 1.3, and stored data uses AES-256 encryption on product server drives and AWS S3. | Wagtail includes page and admin permissions, private pages, page locks, an SBOM, and regular security releases; its code has also undergone an independent OWASP-focused audit. |
| SEO tools | Yes | Yes |
| Support | HubSpot says support options depend on the plan and that Starter includes email support. | Wagtail lists professional developer support, training, and cloud hosting services from Torchbox and other providers. |
Plans
HubSpot Content Hub
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$450 a month
- ProfessionalPriced on request
- Enterprise$1,500 a month
- EnterprisePriced on request
In their own words
HubSpot Content Hub
HubSpot Content Hub is hosted content marketing software for creating, repurposing and managing content. Its AI agents can turn a content strategy into multi-channel content, while Content Remix repurposes an item into multiple marketing assets in a brand voice. The free edition includes landing pages, AI-assisted blog posts and basic SEO tips. Listed capabilities include editorial workflows, custom user roles, multilingual content, SEO tools, a media library and custom content types. HubSpot describes support for existing CMS setups through items such as landing pages, blogs, podcasts, microsites, embeds and forms. The plans are Free, Starter, Professional and Enterprise. Free costs nothing for up to 2 users; a 14-day trial is also listed. Starter starts at $7/mo/seat and includes 500 HubSpot Credits; Professional starts at $450/mo with 3 Core Seats and 3,000 credits; Enterprise starts at $1,500/mo with 5 Core Seats and 5,000 credits. Paid-plan credits reset monthly and unused credits do not roll over. Available platforms are web and API.