HubSpot Content Hub vs Webflow CMS
HubSpot Content Hub
hubspot.comWebflow CMS
webflow.comSide by side
| Figure | HubSpot Content Hub | Webflow CMS |
|---|---|---|
| Price from | $7/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Content Management Systems | 9.0 (#11) | 9.2 (#4) |
| Spec score · Cms No Code | 8.7 (#10) | 8.4 (#18) |
| Custom content types | Yes | Yes |
| Custom user roles | Yes | Yes |
| Editorial workflows | Yes | Yes |
| Founded | 2006 | 2013 |
| Free plan | Yes | Yes |
| Headquarters | Cambridge, Massachusetts, United States | San Francisco, California, United States |
| Integrations | HubSpot says more than 2,000 leading apps and web services are available, including Amplitude, Jira, Adobe Express, Aircall, and LinkedIn. | Webflow’s integrations library includes categories such as analytics, CRM, ecommerce, forms, localization, maps, payment processing, search, and social media. |
| Media library | Yes | Yes |
| Multilingual content | Yes | Yes |
| Platform type | hosted | Webflow describes its CMS as a visual-first, composable CMS and a hybrid CMS. |
| SEO tools | Yes | Webflow provides metadata, alt text, structured content, clean code, SEO, and AEO tools. |
| Support | HubSpot says support options depend on the plan and that Starter includes email support. | Webflow lists the Help Center, Support Portal, and Webflow University, while its Team plan includes priority support. |
Plans
HubSpot Content Hub
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$450 a month
- ProfessionalPriced on request
- Enterprise$1,500 a month
- EnterprisePriced on request
Webflow CMS
- StarterFree
- Basic$15 a month
- Premium$25 a month
- Team$2,500 a month
- EnterprisePriced on request
In their own words
HubSpot Content Hub
HubSpot Content Hub is hosted content marketing software for creating, repurposing and managing content. Its AI agents can turn a content strategy into multi-channel content, while Content Remix repurposes an item into multiple marketing assets in a brand voice. The free edition includes landing pages, AI-assisted blog posts and basic SEO tips. Listed capabilities include editorial workflows, custom user roles, multilingual content, SEO tools, a media library and custom content types. HubSpot describes support for existing CMS setups through items such as landing pages, blogs, podcasts, microsites, embeds and forms. The plans are Free, Starter, Professional and Enterprise. Free costs nothing for up to 2 users; a 14-day trial is also listed. Starter starts at $7/mo/seat and includes 500 HubSpot Credits; Professional starts at $450/mo with 3 Core Seats and 3,000 credits; Enterprise starts at $1,500/mo with 5 Core Seats and 5,000 credits. Paid-plan credits reset monthly and unused credits do not roll over. Available platforms are web and API.
Webflow CMS
Webflow CMS is a hosted content management system for building dynamic websites and editing content on a visual canvas. Teams can see changes rendered in real time, organize items into Collections that share a template, and use draft previews, publishing controls, comments, and on-canvas editing. SEO tools cover metadata and alt text, and Webflow supports localized site experiences. Its headless CMS APIs serve content in and out of Webflow and connect external tools. The browser-based service includes a media library, custom content types, and user roles. The free Starter plan includes a Webflow.io domain, limited CMS, 2 static pages, 1 GB bandwidth, and 50 form submissions. Paid plans start at $25 a month billed yearly; the Premium plan supports 20,000 CMS items and 40 Collections. Webflow supports the last three major versions of Chrome, Edge, Firefox, and Safari, but not Internet Explorer. Code export can include HTML and CSS, while dynamic CMS items and pages cannot be exported.