HubSpot Marketing Hub vs Mautic
HubSpot Marketing Hub
hubspot.com
Mautic
mautic.orgSide by side
| Figure | HubSpot Marketing Hub | Mautic |
|---|---|---|
| Price from | $7/mo | €247.50/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 5 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 9.2 (#4) |
| Spec score · Lead Nurturing Software | 9.0 (#2) | 8.7 (#8) |
| Spec score · Campaign Management | 9.0 (#2) | 8.8 (#3) |
| Spec score · All-in-One Marketing Platform | 9.0 (#3) | 8.7 (#9) |
| Spec score · Email Automation | 9.0 (#3) | 8.6 (#8) |
| Spec score · Nonprofit Marketing Software | 8.9 (#3) | 8.7 (#6) |
| Spec score · Marketing Automation - B2B Software | 8.9 (#3) | 8.7 (#7) |
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. |
| Included contacts | 1000 | 50000 |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Its forms can be embedded on landing pages, websites, applications and popup modals. |
| Free plan | Yes | Yes |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Lead scoring | Yes | Point scoring helps prioritize leads and provides a central contact overview. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.