HubSpot Marketing Hub vs Salesforce Marketing Cloud Account Engagement
HubSpot Marketing Hub
hubspot.comSalesforce Marketing Cloud Account Engagement
salesforce.comSide by side
| Figure | HubSpot Marketing Hub | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Price from | $7/mo | $1,250/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 8 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 8.5 (#24) |
| Spec score · Lead Nurturing Software | 9.0 (#2) | 7.8 (#17) |
| Audience | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. | The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies. |
| Included contacts | 1000 | 10000 |
| CRM integrations | multiple | native |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2006 | 1999 |
| Free plan | Yes | No |
| Headquarters | Boston, MA, USA | San Francisco, California, United States |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. |
| Lead scoring | Yes | Yes |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Salesforce Marketing Cloud Account Engagement
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement has no write-up on Specifiction yet; its figures are above.