HubSpot Marketing Hub vs Salesforce Marketing Cloud Engagement
HubSpot Marketing Hub
hubspot.comSalesforce Marketing Cloud Engagement
salesforce.comSide by side
| Figure | HubSpot Marketing Hub | Salesforce Marketing Cloud Engagement |
|---|---|---|
| Price from | $7/mo | $2,000/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 8 | 6 |
| Spec score · Marketing Automation Software | 9.4 (#1) | 8.4 (#29) |
| Spec score · Customer Journey Orchestration Software | 9.1 (#1) | 7.8 (#13) |
| Spec score · Lead Nurturing Software | 9.0 (#2) | 7.7 (#19) |
| Spec score · Campaign Management | 9.0 (#2) | 7.7 (#14) |
| Spec score · Nonprofit Marketing Software | 8.9 (#3) | 7.7 (#14) |
| Spec score · Email Automation | 9.0 (#3) | 7.6 (#18) |
| Spec score · All-in-One Marketing Platform | 9.0 (#4) | 7.7 (#18) |
| Included contacts | 1000 | 15000 |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2006 | 1999 |
| Free plan | Yes | No |
| Headquarters | Boston, MA, USA | San Francisco, California, United States |
| Integrations | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. | Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud, including the ability to send tracking data to those clouds. |
| Lead scoring | Yes | Yes |
| Plan limits | The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise. | The listed Pro+, Corporate+, and Enterprise+ plans have different email-message and contact allowances, and mobile-app-message allowances are listed for Corporate+ and Enterprise+. |
| Purpose | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. | Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
Salesforce Marketing Cloud Engagement
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
- Pro+$2,000 a month
- Corporate+$5,500 a month
- Enterprise+$30,000 a month
In their own words
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement has no write-up on Specifiction yet; its figures are above.