HypeAuditor vs Influencity
HypeAuditor
hypeauditor.com
Influencity
influencity.comSide by side
| Figure | HypeAuditor | Influencity |
|---|---|---|
| Price from | Free | $198/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.9 (#7) |
| API | The API offerings include creator lookup, influencer reports, discovery, Instagram market analysis, and campaign management. | The Influencer Marketing API uses bearer authentication, is synchronized with the platform, and shares plan credits and limits; API access is available on annual contracts with usage-tailored pricing. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Campaign Manager supports budget forecasting, casting calls, creator recruitment, deliverable assignment, and real-time post tracking. |
| Chrome extension | The Chrome extension surfaces influencer metrics and audience data for Instagram and YouTube, and can save creators to lists, campaigns, or My Network. | The Chrome extension provides creator analytics and brand safety insights while browsing Instagram, TikTok, or YouTube and can save creators to an Influencity database. |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Influencer Discover searches more than 300 million profiles worldwide, with filters for audience demographics, location, interests, audience quality, and authenticity. |
| Creator payments | Yes | Yes |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The platform integrates with Shopify for product seeding, shipping detail syncing, creator discount links or codes, and sales tracking. |
| Performance analytics | Yes | Yes |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | Influencity describes its support as available 24/7 and says customers receive dedicated onboarding sessions. |
| Trial | The My Network FAQ says users can start with a free trial, but does not state its duration. | Influencity advertises a 7-day free trial on all plans; trial features may vary. |
Plans
Influencity
- Discover$198 a month
- Professional$398 a month
- Business$1,398 a month
- EnterprisePrice not published
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
Influencity
Influencity has no write-up on Specifiction yet; its figures are above.