HypeAuditor vs Influentials
HypeAuditor
hypeauditor.comInfluentials
influentials.comSide by side
| Figure | HypeAuditor | Influentials |
|---|---|---|
| Price from | Free | €299/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 1 | 6 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.5 (#23) |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Rotterdam, Netherlands |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | Influentials is a creator marketing platform connecting brands, agencies, and creators for influencer and user-generated content campaigns. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | The company says creators can message its creator operations team and usually receive a reply the same day. |
Plans
Influentials
- Per campaign€299 a month
- Single brand€449 a month
- Multi brand€749 a month
- Single brand — annual billingPrice not published
- Multi brand — annual billingPrice not published
- Per campaign€299, paid once
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
Influentials
Influentials has no write-up on Specifiction yet; its figures are above.