Overview

HypeAuditor combines creator discovery, campaign management, performance analytics, creator payments and a creator relationship manager called My Network. Discovery searches more than 227.4 million creator accounts with filters, while reports cover demographics, authenticity, reach, audience quality and performance on Instagram, TikTok, Twitch, X and YouTube. That makes it useful for teams that want to move from prospecting to campaign work without splitting those tasks across separate products.

My Network stores creator contact details, campaign history, notes, conversations, custom fields and lists. Market analysis adds competitor research, benchmarking, global market research, trends and rankings. This is a substantial toolkit for influencer programs, but may be more than a team needs if it only wants creator lookup or reporting.

Key features

Discovery, reports and market analysis

The large searchable creator pool and filtering support broad prospecting, while analytics combine audience characteristics with authenticity and performance measures. Fraud detection and authenticity checks help teams scrutinize creator quality, though they do not replace a campaign’s own selection criteria. Market analysis is useful for teams comparing competitors or tracking broader trends, rather than those focused only on managing individual creators.

CRM, campaigns and integrations

My Network gives teams a structured place to keep relationship context between campaigns, including conversations and custom fields. Campaign management and creator payments extend the workflow beyond analysis. Zapier workflows connect HypeAuditor with apps such as Slack, Google Sheets, Excel, Power BI, Looker Studio, Mailchimp, HubSpot and Gmail, which can help fit it into existing processes.

API and browser extension

The API exposes creator lookup, influencer reports, discovery, Instagram market analysis and campaign-management endpoints, making it relevant to teams that need programmatic access. The Chrome extension surfaces metrics and audience data and can save creators to lists, campaigns or My Network. Its scope is narrower than the web platform: it works only in Chrome and currently with Instagram and YouTube, with no discovery or campaign management in the extension itself.

Pricing

HypeAuditor uses a paid pricing model, with custom pricing for paid access. A free access option is free and includes free media plans and campaign management, plus demo versions of other features. That gives prospective users a way to try selected parts of the workflow, but it is not equivalent to full access to the platform.

Teams should distinguish that trial from the free access option when evaluating fit. With no fixed paid price, HypeAuditor is harder to compare on budget alone; it suits buyers prepared to discuss their needs with sales, less so teams that require a known per-seat or monthly cost before shortlisting.

Platforms

HypeAuditor runs on the web and offers an API and a Chrome extension. The extension is limited to Instagram and YouTube, so teams working with TikTok, Twitch or X reports will need the broader platform rather than the extension. The company says customer data is stored in the EEA, encrypted in transit and at rest with AES-256, and that application access is logged and audited. Its privacy policy identifies Stonecast Financial LLC as the service provider and says it is aligned with GDPR and CCPA requirements.

Who it's for

HypeAuditor is best suited to brands and agencies that run data-driven influencer programs and need discovery, analytics, creator records and campaign operations together. The API and Zapier connections also suit teams that want to incorporate creator data into other workflows. A small team with a narrow research need, or a buyer who requires transparent paid pricing upfront, may be better served by a more focused or more readily priced option.

Pros and cons

Pros: Discovery searches more than 227.4 million creator accounts, giving teams a broad pool to filter.
Pros: Reports span audience quality, authenticity and performance across five social platforms, supporting more informed creator assessment.
Pros: My Network combines creator contacts, conversations and campaign history, helping teams retain relationship context across campaigns.
Pros: API endpoints, Zapier workflows and campaign functions support teams with established processes to connect.
Cons: Paid pricing is custom, which makes budget comparison less straightforward before a sales discussion.
Cons: Free access covers selected functions and demo versions, not the full paid offering.
Cons: The extension is Chrome-only and limited to Instagram and YouTube, without discovery or campaign management.

Alternatives

For broader category browsing, see Influencer Marketing Analytics Software and Influencer Marketing Platforms.

Later is an option for teams seeking a freemium social platform with Android, iOS and web support; its free plan includes one access group and limits calendar access to two weeks in the past and future. DeepDeets may suit teams that prefer campaign-based monthly plans, including a PROJECT plan at 99.00 USD per month with one active campaign, 100 influencers per campaign and a 90-day tracking limit. InfluenceKit offers a free influencer plan for creators invited to report on a campaign, a narrower free use case than HypeAuditor's media plans and campaign management.

Attriq is worth considering for a focused creator-link workflow: its free plan includes three creators, 1,000 clicks per month, a basic dashboard and QR codes. Captiv8 offers a free-to-install Shopify app plan, with commission charged on advertiser-to-creator promotional payments. CreatorDB has a free tier with minimal search and public profile views, no included credits, and pay-as-you-go credits at $0.040 each with a $40 minimum top-up.

IQFluence is a paid alternative with a Starter plan at 236.00 USD per month on a yearly plan, including monthly quotas for search results, profile analyses and email unlocks. InfluenceX is an open-source, MIT-licensed, self-hosted option for teams that prefer to run their own platform.

Verdict

Choose HypeAuditor if your brand or agency needs creator discovery, analytics, CRM and campaign operations in a connected influencer-marketing workflow, especially if API access or integrations matter. Its depth is the reason to choose it; custom paid pricing and a limited extension are the reasons to look elsewhere if cost certainty or browser-only work is central.

	HypeAuditor	Influocial
Free plan	Yes	Yes
Free trial	Yes
Paid from	Free	$19/mo
Platforms	api, extension, Web	Web
Creator discovery	Yes	Yes
Campaign management	Yes	Yes
Performance analytics	Yes	Yes
Creator payments	Yes	Yes
Free plan		Yes
Team seats		3 seats

HypeAuditor vs Influocial

HypeAuditor

Influocial