HypeAuditor vs IQFluence
HypeAuditor
hypeauditor.comIQFluence
iqfluence.ioSide by side
| Figure | HypeAuditor | IQFluence |
|---|---|---|
| Price from | Free | $39/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 8 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.3 (#37) |
| Spec score · Influencer Marketing Analytics Software | 8.5 (#3) | 8.1 (#8) |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2023 |
| Fraud detection | The platform lists fraud detection and authenticity checks among its influencer analysis features. | IQFluence says its machine-learning fake-follower detection flags suspicious follower spikes, bot patterns and engagement-pod participation. |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Cascais, Portugal |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | The pricing page lists email support on Starter and email and call support on Advanced and Business; it also lists priority support for Advanced and Business. |
Plans
IQFluence
- Starter$236 a month
- Advanced$436 a month
- Outreach (Starter add-on)$39 a month
- Outreach (Advanced add-on)$79 a month
- Outreach (Business add-on)$199 a month
- Starter$236 a month
- Advanced$436 a month
- Business$1,300 a month
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
IQFluence
IQFluence is a creator marketing workspace for discovery, profile analysis, campaign planning, monitoring, and optional outreach. Its searchable database covers 375M+ creators across Instagram, TikTok, and YouTube. Profile reports include audience demographics, engagement quality, growth patterns, and content vertical, with 35+ metrics. Discovery filters include channel, country, language, audience age and gender, engagement rate, growth, brand collaborations, and content type. The platform says its machine-learning fraud detection flags suspicious follower spikes, bot patterns, and engagement-pod participation. Campaign tools create briefs and side-by-side creator comparisons for Google Sheets export. Monitoring tracks sponsored posts and creators in real time, with measures such as reply rate, view rate, CPC, CPR, and CPA. Outreach is a separate add-on, with sender-account rotation, email verification, isolated sending servers, and Gmail and Outlook integration listed. Plans start at $236 a month billed yearly, with a 7-day free trial and no credit card required. A pay-as-you-go API is also available for CRM, dashboards, or internal tools.