HypeAuditor vs KALO IQ
HypeAuditor
hypeauditor.comKALO IQ
kaloiq.comSide by side
| Figure | HypeAuditor | KALO IQ |
|---|---|---|
| Price from | Free | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 9.1 (#2) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | KALO IQ provides audience quality, interests, demographics, engagement, growth and performance analytics. |
| API | The API offerings include creator lookup, influencer reports, discovery, Instagram market analysis, and campaign management. | The REST API returns JSON, uses bearer-token authentication over HTTPS and exposes creator search, audience metrics, fake-follower checks, lists, campaigns, webhooks and exports. |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | KALO IQ is positioned for DTC brands, agencies, startups, Shopify stores, enterprise teams and creators. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Discovery | Its discovery tool searches a database of more than 227.4 million creator accounts using filters. | Users can search creators by niche, audience demographics, location, platform, engagement and other filters. |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2015 |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Beverly Hills, California, United States |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. |
| Security | HypeAuditor says customer data is stored in the EEA, encrypted in transit and at rest with AES-256, and application access is logged and audited. | KALO IQ says it uses encryption in transit, access controls and regular system reviews, while acknowledging that no transmission or storage method is fully secure. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. |
Plans
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.