HypeAuditor vs Marz
HypeAuditor
hypeauditor.comMarz
go-marz.comSide by side
| Figure | HypeAuditor | Marz |
|---|---|---|
| Price from | Free | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 5 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.5 (#22) |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Dover, Delaware, United States |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The privacy policy names Stripe for card processing and subscriptions, Mercury for ACH creator payments, Google sign-in, and WhatsApp Business notifications with consent. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | Marz is a platform for matching brands with creators, managing creator campaigns, and paying creators automatically after they publish. |
| Security and privacy | The privacy policy identifies Stonecast Financial LLC as the service provider and says its policy is aligned with GDPR and CCPA requirements. | The privacy policy says Marz uses HTTPS/TLS and at-rest encryption, role-based access controls, security monitoring, regular backups, and periodic reviews; it also says it does not sell personal data. |
Plans
Marz
- Starter$199 a month
- Growth$299 a month
- Scale$999 a month
- FreeFree
- CustomPriced on request
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.