HypeAuditor vs Pearpop
HypeAuditor
hypeauditor.comPearpop
pearpop.comSide by side
| Figure | HypeAuditor | Pearpop |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| API | Yes | — |
| Plans published | 1 | 1 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.4 (#28) |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | Pearpop Talent says it supports creators at every career stage with tools, talent management, and career support. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2020 |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Los Angeles, California, United States |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | Pearpop describes itself as a creator marketing partner offering creative services, creator curation, technology, and media support for brands. |
Plans
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.