HypeAuditor vs Popsters
HypeAuditor
hypeauditor.com
Popsters
popsters.comSide by side
| Figure | HypeAuditor | Popsters |
|---|---|---|
| Price from | Free | $19.90/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 2 |
| Spec score · Social Analytics | 8.8 (#3) | 7.7 (#12) |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The FAQ says users can export analysis data and charts to AI assistants including ChatGPT, Grok, Claude, and Perplexity; Gemini requires manual file upload. |
| Purpose | HypeAuditor describes its product as an all-in-one influencer marketing platform for brands and agencies. | Popsters analyzes and compares posts on social media pages to measure content activity and efficiency. |
| Security | HypeAuditor says customer data is stored in the EEA, encrypted in transit and at rest with AES-256, and application access is logged and audited. | Popsters says it uses reasonable technical and organizational safeguards, including secure connections, access controls, infrastructure security, and monitoring. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | The homepage gives [email protected] for support and proposals. |
Plans
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.