HypeAuditor vs REACH
HypeAuditor
hypeauditor.comREACH
reach-influencers.comSide by side
| Figure | HypeAuditor | REACH |
|---|---|---|
| Price from | Free | $25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 1 | 2 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.7 (#12) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | The homepage describes campaign performance analytics with real-time click insights. |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | The about page describes REACH as a mobile and desktop influencer marketing platform geared toward micro-influencers and businesses of any size. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Discovery | Its discovery tool searches a database of more than 227.4 million creator accounts using filters. | The campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH. |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2018 |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | REACH connects businesses and influencers to run influencer marketing campaigns. |
| Security and privacy | The privacy policy identifies Stonecast Financial LLC as the service provider and says its policy is aligned with GDPR and CCPA requirements. | The privacy policy says REACH will take reasonable steps to ensure personal data is treated securely and transferred only where adequate controls are in place. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | The about page invites users to send questions or platform issues through a feedback form. |
| Trial | The My Network FAQ says users can start with a free trial, but does not state its duration. | The campaign management page offers a free trial and states the price is $25/month after the trial, with no contracts and cancellation anytime. |
Plans
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.