HypeAuditor vs SARAL
HypeAuditor
hypeauditor.com
SARAL
getsaral.comSide by side
| Figure | HypeAuditor | SARAL |
|---|---|---|
| Price from | Free | $1/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 6 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.4 (#30) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | SARAL says its performance dashboard displays influencer marketing metrics including revenue, ROAS, and CPC. |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | SARAL says it is designed for brands and marketers, including DTC brands, to discover and work with influencers. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Yes |
| Creator payments | Yes | Yes |
| Discovery | Its discovery tool searches a database of more than 227.4 million creator accounts using filters. | Discovery supports keyword search and advanced filters, and shows creator audience demographics, engagement rates, authenticity scores, and other metrics. |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The SARAL help center lists integrations or connection guides for GoAffPro, Klaviyo, Sendlane, Slack, Creator Commerce, Shopify, and Outlook email. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | SARAL describes itself as an influencer marketing platform that brings brands’ creator workflow from discovery through payments and tracking into one platform. |
| Security | HypeAuditor says customer data is stored in the EEA, encrypted in transit and at rest with AES-256, and application access is logged and audited. | SARAL's performance page says connecting an ecommerce platform is secure and will not interfere with the customer's existing setup. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | SARAL says almost all support queries receive a response within an hour and that customer success may proactively reach out and arrange calls. |
Plans
SARAL
- Professional$25 a year
- Starter$3.60, paid once
- Business$4.50, paid once
- Professional$7.50, paid once
- Starter$12 a year
- Business$15 a year
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.