HypeAuditor vs Sheer
HypeAuditor
hypeauditor.comSheer
usesheer.comSide by side
| Figure | HypeAuditor | Sheer |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 11 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.5 (#20) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | Sheer says reach, engagement, and views update as posts go live, and its reports can display reach, spend, and ROI. |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | The site lists agencies, creators, talent management teams, and brands as audiences for Sheer. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Campaign Management organizes deadlines, statuses, creators, assets, and campaign requirements in one place. |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | The platform says its creator database contains 300M+ profiles and provides audience and performance metrics. |
| Creator payments | Yes | Yes |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Copenhagen, Denmark |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The site lists Instagram and TikTok integrations and says YouTube is coming soon. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | Sheer describes itself as a creator marketing platform for finding creators, running campaigns, and tracking results. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | Pricing lists standard support on Starter, priority support on Growth and Business, and dedicated support on Enterprise. |
| Trial | The My Network FAQ says users can start with a free trial, but does not state its duration. | The official site links to a free trial but does not state its duration on the opened page. |
Plans
Sheer
- FreeFree
- UnlimitedPrice not published
- Starter€99 a month
- Growth€249 a month
- Business€499 a month
- Search only€270 a month
- Essentials€470 a month
- Scale€1.07 a month
- Growth (talent managers & creators)€249 a month
- Growth (brands & agencies)€670 a month
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.