HypeAuditor vs Social Blade
HypeAuditor
hypeauditor.comSocial Blade
socialblade.comSide by side
| Figure | HypeAuditor | Social Blade |
|---|---|---|
| Price from | Free | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Social Analytics | 8.8 (#3) | 8.1 (#7) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | Its charts include statistics such as estimated earnings and future projections. |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | Social Blade describes its analytics as serving content creators, live streamers, and brands, with reports and an API for business customers. |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2012 |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The API documentation provides client libraries for cURL and Node.js. |
| Purpose | HypeAuditor describes its product as an all-in-one influencer marketing platform for brands and agencies. | Social Blade collects and organizes public social media profile data and presents analytics on trends and performance. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | Support is available through a ticket system, social media, and Discord. |
Plans
Social Blade
- FreeFree
- Bronze$59.99 a year
- Silver$149.99 a year
- Gold$599.99 a year
- Platinum$1,439.99 a year
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.
Social Blade
Social Blade collects public social media profile data and presents analytics about trends and performance. It tracks YouTube, Instagram, TikTok, Twitch, and Facebook. Charts include estimated earnings and future projections, while top lists can be browsed by category, country, and performance ranking. Custom reports use filters to find matching users and can be exported to Excel; downloadable report cards are available for YouTube only. The free plan costs nothing and includes five favorites per platform, top 100 lists, and up to 14 days of tabular data. Paid plans are billed annually: Bronze is $59.99 a year, Silver $149.99 a year, Gold $599.99 a year, and Platinum $1,439.99 a year. The REST API offers public statistics, historical performance data, rankings, and top lists, with lookups requiring prepaid credits. YouTube historical data is capped at three years. Social Blade began as a project in 2008 and was officially incorporated in 2012. It is available on Android, iOS, and the web, with API access.