HypeAuditor vs Sotrender
HypeAuditor
hypeauditor.comSotrender
sotrender.comSide by side
| Figure | HypeAuditor | Sotrender |
|---|---|---|
| Price from | Free | $80/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 4 |
| Spec score · Social Analytics | 8.8 (#3) | 7.6 (#13) |
| Analytics | Influencer reports cover audience location and demographics, authenticity, reach, audience quality, and other performance metrics. | The product analyzes reach, engagement, content performance, demographics, customer service metrics, and organic and paid campaigns. |
| Founded | The company says it was founded in 2017 to help brands find suitable influencers. | 2010 |
| Headquarters | The company lists Indianapolis, USA as its headquarters and Limassol, Cyprus as an office. | Warsaw, Poland |
| Intended users | The company positions the platform for brands and agencies seeking to improve influencer marketing efforts. | Sotrender lists marketing agencies, SMBs, enterprise companies, institutions, and NGOs among its intended customers. |
| Purpose | HypeAuditor describes its product as an all-in-one influencer marketing platform for brands and agencies. | Sotrender provides social media analytics to help users analyze and report on their marketing performance. |
| Security and privacy | The privacy policy identifies Stonecast Financial LLC as the service provider and says its policy is aligned with GDPR and CCPA requirements. | Sotrender says its application processes personal data and identifies SmartNet Research & Solutions sp. z o.o. as the data administrator, with a data protection officer contact. |
| Support | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. | Essential includes chat and email support; Plus and higher tiers also list phone and e-meeting support. |
| Trial | The My Network FAQ says users can start with a free trial, but does not state its duration. | The seven-day trial requires no credit card and the pricing FAQ says the account deactivates afterward without charging the user. |
Plans
Sotrender
- Essential$80 a month
- Plus$200 a month
- Expert$355 a month
- CustomPriced on request
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.