HypeAuditor vs Wednesday
HypeAuditor
hypeauditor.comWednesday
wednesday.appSide by side
| Figure | HypeAuditor | Wednesday |
|---|---|---|
| Price from | Free | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 3 |
| Spec score · Influencer Marketing Platforms | 8.8 (#9) | 8.4 (#29) |
| Audience | The company describes its platform as serving brands and agencies seeking data-driven influencer marketing. | The company says Wednesday was designed for small businesses and startups seeking accessible influencer and affiliate marketing tools. |
| Browser extension | The Chrome extension displays influencer metrics and supports report access and saving creators to lists, campaigns, or My Network; it currently operates on Instagram and YouTube. | Wednesday offers a free extension for finding creators while browsing social media and adding them to Wednesday. |
| Campaign management | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. | Yes |
| Creator discovery | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. | Wednesday says its search covers more than 3 million creators and offers filters including keywords, brand associations, handles, and social performance metrics. |
| Integrations | The Zapier integration can connect HypeAuditor with other apps for workflow automation, including examples with Slack, Google Sheets, Power BI, Looker Studio, Mailchimp, HubSpot, Excel, and Gmail. | The Inbox page describes integrations with ChatGPT, Gmail, and Outlook; the Outreach plan also lists Gmail, Outlook, and Jace AI integrations. |
| Performance analytics | Yes | Yes |
| Product | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. | Wednesday is influencer marketing software designed for startups, small businesses, solopreneurs, small agencies, and nonprofits. |
| Trial | The My Network FAQ says users can start with a free trial, but does not state its duration. | The pricing page offers a seven-day trial of Pro features for $1, followed by $79 per month, and says it emails users 24 hours before billing. |
Plans
In their own words
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.