Impactive vs Peerly

Impactive is a digital organizing platform for advocacy organizations, nonprofits, unions, and electoral campaigns. It brings texting, phone banking, relational messaging, canvassing, voter registration, and custom forms into one service. Peer-to-peer texting includes list management, reporting, editable scripts, conversation reassignment, and volunteer protection features. Safeguards watch for opt-out keywords, curb frequent messages, and filter landlines, disconnected numbers, and numbers with recent errors. Integrations include NGP VAN/EveryAction, PDI, Salsa Labs, and ActBlue; NGP VAN/EveryAction and PDI support two-way sync that the site describes as near real time. Enterprise options include database access and custom data pipelines. The free Standard plan has a $0 licensing fee, pay-as-you-go usage, and 1,000 unique form responses per month included. SMS starts at 1.5¢ per segment, MMS costs 5¢ per message, and phone banking starts at 4¢ per dial. Professional and Enterprise plans require a custom quote. Impactive runs on Android, iOS, and web. Texting requires approved 10DLC registration; the site lists current timelines of 1–3 weeks and says registration through Impactive is free.

Peerly is a high-volume political texting platform for sending messages at scale and managing recipient replies. Its peer-to-peer workflow handles individual texts in volume and replies through a user interface. Canvasser AI assists with outreach, replies, and sorting. Messages can include video, picture MMS, and up to 2,000 characters of accompanying text. Campaign tools include scheduling, canned responses, dynamic personalization, landline scrubbing, and real-time link click tracking. Peerly says it integrates with major political databases, supports CRM exports, and offers an API. It describes its human-powered system as designed to fit the FCC definition of legal peer-to-peer texting. The homepage advertises no-cost 10DLC registration and approval within four hours. Peerly lists a 10-day trial on all plans, but no free plan. Pay as you go is $1, paid once, billed per successfully delivered message; Enterprise is $12, paid once, with rates discussed by call. Credits roll over, and the company says it does not require long contracts or automatic billing. Its web interface requires no download.