Impossible vs Pirsonal
Impossible
impossible.io
Pirsonal
pirsonal.comSide by side
| Figure | Impossible | Pirsonal |
|---|---|---|
| Price from | $0.04/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 8 | 4 |
| Spec score · Video Personalization Software | 8.8 (#4) | 7.4 (#20) |
| Analytics | Realtime analytics report views, completion and click-through rate down to individual scenes. | Campaign analytics include plays, views, engagement rate, CTA displays, clicks, viewer-level activity, and exportable reports. |
| Founded | 2009 | 2017 |
| Headquarters | Hamburg, Germany | Málaga, Spain |
| Integrations | The site names Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign, and any email service provider; documentation also lists HubSpot, Marketo, n8n, Zapier, and Mailchimp. | Pirsonal lists HubSpot, Salesforce, Mailchimp, Microsoft Dynamics, 5,000+ tools via Zapier, and custom systems through APIs and webhooks. |
| Product | Impossible describes itself as a cloud rendering platform for personalized video campaigns at scale. | Pirsonal is personalized video software that uses audience data to generate and deliver on-brand video campaigns at scale. |
Plans
Impossible
- Your cloud$0.04 a month
- Your cloud or on-premises$0.04 a month
- At volume$0.07 a month
- At-volume cloud usage$0.07 a month
- Scaling$0.15 a month
- Scaling usage$0.15 a month
- Basic plan$50 a month
- Start$50 a month
Pirsonal
- EnterprisePriced on request
- ScalePriced on request
- StartPriced on request
- TransformPriced on request
In their own words
Impossible
Impossible is a cloud rendering platform for personalized video campaigns. It creates a recipient-specific video when a viewer presses play, so an unwatched link does not trigger a render. Its browser editor builds templates from layers linked to data fields and can import After Effects compositions and other personalized-video template formats. Templates can vary text, images, video, sound, voice, scenes and story flows by recipient. Output is MP4 or HLS, which the site says plays on devices and clients without installation. The optional FX Player adds clickable calls to action and choices; analytics report views, completion and click-through rate down to the scene. Named integrations include Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign and email service providers; documentation also lists HubSpot, Marketo, n8n, Zapier and Mailchimp. Billing is metered with a 10-second minimum per render, and monthly volume does not carry over. The Basic plan is $50/month for the first 1,000 minutes each month.