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SPECIFICTION
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Impossible vs Seen

Impossible

impossible.io

Seen

seen.io

Side by side

FigureImpossibleSeen
Price from$0.04/mo—
Free plan——
Free trialYes—
Open source——
WebYesYes
APIYesYes
Self-hostedYes—
Plans published81
Spec score · Video Personalization Software8.8 (#4)6.8 (#28)
HeadquartersHamburg, GermanyOslo, Norway
IntegrationsThe site names Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign, and any email service provider; documentation also lists HubSpot, Marketo, n8n, Zapier, and Mailchimp.The documentation lists integration guides for Braze, HubSpot, MoEngage, Bloomreach, Xtremepush, Attio, Klaviyo, Zapier, and n8n.
ProductImpossible describes itself as a cloud rendering platform for personalized video campaigns at scale.Seen is a cloud-based platform for creating, personalizing, hosting, and sharing unique video content through personalized access links.

Plans

Impossible

  • Your cloud$0.04 a month
  • Your cloud or on-premises$0.04 a month
  • At volume$0.07 a month
  • At-volume cloud usage$0.07 a month
  • Scaling$0.15 a month
  • Scaling usage$0.15 a month
  • Basic plan$50 a month
  • Start$50 a month

Impossible pricing →

Seen

  • Subscription or one-time order; scoped by Order FormPriced on request

Seen pricing →

In their own words

Impossible

Impossible is a cloud rendering platform for personalized video campaigns. It creates a recipient-specific video when a viewer presses play, so an unwatched link does not trigger a render. Its browser editor builds templates from layers linked to data fields and can import After Effects compositions and other personalized-video template formats. Templates can vary text, images, video, sound, voice, scenes and story flows by recipient. Output is MP4 or HLS, which the site says plays on devices and clients without installation. The optional FX Player adds clickable calls to action and choices; analytics report views, completion and click-through rate down to the scene. Named integrations include Salesforce Marketing Cloud, Emarsys, Braze, Adobe Campaign and email service providers; documentation also lists HubSpot, Marketo, n8n, Zapier and Mailchimp. Billing is metered with a 10-second minimum per render, and monthly volume does not carry over. The Basic plan is $50/month for the first 1,000 minutes each month.

Visit impossible.io

Seen

Seen has no write-up on Specifiction yet; its figures are above.

Visit seen.io