Influentials vs REACH
Influentials
influentials.comREACH
reach-influencers.comSide by side
| Figure | Influentials | REACH |
|---|---|---|
| Price from | €299/mo | $25/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 6 | 2 |
| Spec score · Influencer Marketing Platforms | 8.5 (#23) | 8.7 (#12) |
| Campaign management | Yes | Yes |
| Campaign workflow | Brands can create a campaign brief, select creators, send agreements, message creators, review content, and handle payments in the platform. | The campaign workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Free plan | Yes | Yes |
| Performance analytics | Yes | Yes |
| Product | Influentials is a creator marketing platform connecting brands, agencies, and creators for influencer and user-generated content campaigns. | REACH connects businesses and influencers to run influencer marketing campaigns. |
| Support | The company says creators can message its creator operations team and usually receive a reply the same day. | The about page invites users to send questions or platform issues through a feedback form. |
Plans
Influentials
- Per campaign€299 a month
- Single brand€449 a month
- Multi brand€749 a month
- Single brand — annual billingPrice not published
- Multi brand — annual billingPrice not published
- Per campaign€299, paid once
In their own words
Influentials
Influentials has no write-up on Specifiction yet; its figures are above.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.