inkera.io vs Pressly

Inkera.io is a web service for organisations and businesses that need to prepare press releases, contact journalists and monitor coverage. Claude AI drafts releases in AP style and asks follow-up questions to fill in missing details; users can also start a release from a URL. Its media database includes contacts covering Estonia, Latvia, Lithuania, Finland and Sweden, with beat filters. Releases can be generated in Estonian, English, Latvian, Lithuanian, Finnish, Swedish and Russian. Email open and click tracking, Google News searches and email alerts feed into a coverage dashboard. The free plan costs €0.00 per free and allows one release a month, with generic contacts and English and Estonian output; it excludes direct journalist emails, tracking, coverage monitoring and social posting. Pro costs €9.99 per month or €99.00 per year. Inkera says it follows GDPR and Estonian data protection law and uses EU-based infrastructure. Users are responsible for reviewing AI-generated releases, whose accuracy Inkera does not guarantee.

Pressly has no write-up on Specifiction yet; its figures are above.