InMedia vs Optimate
InMedia
useinmedia.com
Optimate
optimatesocial.comSide by side
| Figure | InMedia | Optimate |
|---|---|---|
| Price from | $8.90/mo | £29/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · AI Social Media Caption Generators | 8.9 (#5) | 8.9 (#7) |
| AI video | AI video generation creates social videos with motion and storytelling from scratch. | Paid plans include three AI video units monthly, with additional packs available. |
| Audience | The about page says InMedia is built for creators, agencies, and brands. | The product is presented for small businesses, creators and agencies. |
| Brand voice controls | Yes | Optimate uses brand voice, audience, content pillars and prohibited words to tailor AI generated captions and hooks. |
| Product | InMedia generates AI-created, on-brand social media posts, carousels, and videos from plain-language prompts. | Optimate is an AI powered social media management platform for creating, scheduling, publishing, analysing and optimising social content. |
| Security | The FAQ says data is encrypted in transit and at rest, assets use private access-controlled cloud storage, and user data is not sold. | The privacy policy describes secure hosting, encryption where appropriate, access controls, monitoring and least privilege measures. |
| Support | The contact page states average email response time is up to 24 hours on business days. | Users can contact support by email or contact form, and the company says it will reply as soon as it can. |
| Supported networks | The FAQ names Instagram, TikTok and LinkedIn as supported content targets and says more are being added. | The service lists LinkedIn, Instagram, Facebook, X, YouTube, TikTok, Pinterest, Threads, Google Business, Bluesky and Mastodon connections. |
| What it does | InMedia uses AI to turn plain-language prompts into social posts, carousels and videos for social networks. | Optimate is an AI social-media platform for creating, scheduling, publishing, analysing and optimising content for businesses, creators and agencies. |
Plans
Optimate
- FreeFree
- FreeFree
- Pro£29 a month
- Studio£59 a month
- Agency£135 a month
- EnterprisePriced on request
In their own words
InMedia
InMedia creates social media posts, carousels, and videos from plain-language prompts, applying a brand’s saved colors, fonts, logo, and style preferences through Brand Kits. Users can request edits to text, colors, or format by describing the change. Posts export as PNG images, carousels as ZIP files, and videos as MP4 files. Content is optimized for Instagram, TikTok, and LinkedIn; the FAQ says support for additional platforms is being added. Direct publishing integrations are on the roadmap, so publishing currently requires manual export or a connection through the API and webhooks to a scheduler. Webhooks can send generation notifications to Zapier, Make, or internal systems. Growth and Elite include API access for triggering generation, retrieving assets, and managing projects. Generation pauses when a plan’s monthly quota is used up, until renewal or upgrade. Pricing starts at $8.90 per month, and a 14-day trial is available; there is no free plan. InMedia is intended for creators, agencies, and brands.
Optimate
Optimate is a social media management platform for creating, scheduling, publishing, analysing, and improving content. Its AI tools use a brand’s voice, audience, content pillars, and prohibited words to shape captions and hooks. A shared calendar supports content plans and scheduling across connected accounts, while analytics brings together followers, reach, engagement, and post performance with recommendations based on account results. It connects to Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky, and Google Business. Clients can review work through a link without making an account; approval or change requests are logged. A Claude connector can read account data and draft or schedule content, but publishing requires confirmation. Optimate is available on Android, iOS, and web. The free plan allows three connected accounts, five scheduled posts at a time, and five AI text generations. Paid plans start at £29 a month, and a 14-day trial is offered. Instagram requires a professional account linked to a Facebook Page; TikTok and YouTube posts need video, and Instagram posts need an image.