Inspectlet vs Matomo

Inspectlet records website sessions so teams can review visitors’ mouse movements, scrolling, clicks, and keypresses. Its heatmaps visualize eye-tracking, clicks, and scrolling, including on dynamic content. AI Session Insights can identify patterns such as rage clicks, JavaScript errors, conversion drop-offs, form abandonment, and unusual navigation. Users can also ask questions in plain English and receive analytics answers with tables, breakdowns, and replay links. Other tools include A/B testing, conversion funnels, form analytics, feedback surveys, and JavaScript error logging. Inspectlet runs on the web and supports React, Angular, Vue, and other JavaScript-heavy frameworks. Installation options include a JavaScript snippet, browser and React packages, Google Tag Manager, and a WordPress plugin. The free plan costs nothing and covers 2,500 recorded sessions per month across up to three websites, with one month of retention. Paid plans start at $39 a month. Recording stops when the monthly limit is reached, while existing recordings and heatmaps remain accessible. Retention ranges from one month on Free to 24 months on Enterprise.

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions. It includes heatmaps, session recordings, A/B testing, funnels, and flows, with API access and more than 100 integrations. It is available as Cloud-hosted or self-hosted on-premise software. The Community plan is free forever, with unlimited users and hits and forum support; self-hosted Matomo is also available free forever. Cloud plans start at €230/mo (annual), and a 21-day Cloud trial does not require a credit card. Cloud billing can be monthly or annual, with two months free annually. Matomo says its data is unsampled and customers retain ownership through cloud or on-premise hosting. Privacy capabilities include support for GDPR compliance, cookieless tracking, and anonymisation; the platform is certified to ISO 27001:2022. Cloud data is stored in Frankfurt, Germany. Raw data retention is 24 months, while report data is retained forever. Matomo was founded in 2007 and is headquartered in Auckland, New Zealand.