Inspectlet vs TruConversion
Inspectlet
inspectlet.comTruConversion
truconversion.comSide by side
| Figure | Inspectlet | TruConversion |
|---|---|---|
| Price from | $39/mo | $41/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 11 | 6 |
| Spec score · Heatmap and session replay tools | 8.9 (#10) | 7.5 (#52) |
| Spec score · Visitor Behavior Intelligence Software | 8.7 (#7) | 7.5 (#22) |
| Free plan | Yes | No |
| Heatmaps | Its dynamic heatmaps provide eye-tracking, click, click-dot, element, and scroll visualizations, including on AJAX content, single-page applications, and infinite-scroll pages. | Heatmaps show where visitors click, scroll, and interact, with filters including location and device. |
| Integrations | When a site has a Google Analytics 4 or Google Tag Manager dataLayer, Inspectlet can automatically mirror pushed events as session tags. | The site lists Shopify, Mailchimp, HubSpot, Salesforce, Zapier, Campaign Monitor, iContact, Drip, Infusionsoft, WordPress, Optimizely, and ActiveCampaign as compatible tools. |
| Mobile capture | Yes | Yes |
| Privacy controls | Sensitive inputs and HTML marked with Inspectlet's ignore class are never read or transmitted, and password fields are ignored automatically. | The GDPR page describes IP anonymization and masking or obfuscation options for recorded keystrokes, including automatic masking when credit card data is detected. |
| Session recordings | Yes | Session recordings capture visitor actions including mouse movement, scrolling, clicks, and keystrokes, and can be triggered by user behavior. |
| Paid from | 39 | 41 |
Plans
Inspectlet
- FreeFree
- Micro$39 a month
- Startup$79 a month
- Growth$149 a month
- Accelerate$299 a month
- Enterprise 250K$499 a month
- Enterprise 500K$749 a month
- Enterprise 1M$1,199 a month
- Enterprise 2M$1,799 a month
- Custom EnterprisePriced on request
TruConversion
- Basic$41 a month
- Plus$83 a month
- Pro$149 a month
- Agency Basic$408 a month
- Agency Plus$990 a month
- Agency Pro$1,790 a month
In their own words
Inspectlet
Inspectlet records website sessions so teams can review visitors’ mouse movements, scrolling, clicks, and keypresses. Its heatmaps visualize eye-tracking, clicks, and scrolling, including on dynamic content. AI Session Insights can identify patterns such as rage clicks, JavaScript errors, conversion drop-offs, form abandonment, and unusual navigation. Users can also ask questions in plain English and receive analytics answers with tables, breakdowns, and replay links. Other tools include A/B testing, conversion funnels, form analytics, feedback surveys, and JavaScript error logging. Inspectlet runs on the web and supports React, Angular, Vue, and other JavaScript-heavy frameworks. Installation options include a JavaScript snippet, browser and React packages, Google Tag Manager, and a WordPress plugin. The free plan costs nothing and covers 2,500 recorded sessions per month across up to three websites, with one month of retention. Paid plans start at $39 a month. Recording stops when the monthly limit is reached, while existing recordings and heatmaps remain accessible. Retention ranges from one month on Free to 24 months on Enterprise.
TruConversion
TruConversion has no write-up on Specifiction yet; its figures are above.