InviteReferrals vs Soreto

InviteReferrals is referral marketing software for businesses seeking customers through campaigns that track referrals from sharing and clicks to registrations, sales, and app installs. A visual editor lets teams customize referral widgets and emailers without coding. Campaigns can reward sharing or conversions, with rewards for both the referrer and their friend. Fraud controls flag suspicious participants and support manual conversion review. Analytics track individual referrers and update daily or weekly. InviteReferrals supports Android and iOS apps, websites on mobile, tablet, and desktop, and integrations including Shopify, WooCommerce, WordPress, Magento, Mailchimp, and Zapier. Developer APIs are available for more complex requirements. Setup starts with a one-time JavaScript integration, with later management through an admin panel. The paid Basic plan costs $99 a month and allows 1,000 new referrers monthly. A 14-day free trial includes 100 new referrers. If a monthly quota runs out, the campaign stops displaying until the billing period ends unless the account upgrades.

Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.