iStock vs Pexels

iStock licenses royalty-free photos, illustrations, vectors and video clips for advertising, websites, blogs, presentations, video productions, podcasts and other uses. Its Essentials collection covers everyday content; Signature is a collection of handpicked material exclusive to iStock. The service also offers AI image editing to add or remove objects, extend images, change backgrounds, edit by prompt and upscale generated images to 4K. iStock says its AI is trained exclusively on licensed content, not visuals or data scraped from the web, and that generated images receive automatic legal protection of $10,000 per image. Licensed files include a $10,000 USD legal guarantee, with an Extended Legal Guarantee available up to $250,000 USD. Basic costs $29 a month and Premium costs $70 a month, each billed annually with 10 downloads monthly. Premium + Video is listed at $125 a month, with a new-customer offer noted; Unlimited AI costs $14.99 a month. iStock also offers one free Signature photo each week and free illustrations and video clips each month. API access is available, and a plugin links Dropbox for accessing, sharing and collaborating on content across devices.

Pexels is a free photo and video library available on the web and through apps and add-ons. Its downloadable photos and videos are licensed for personal and commercial use without attribution. The site lists vector, illustration, and editorial assets. Accounts add collections, download history, photographer follows, a personalized homepage, likes, and uploading. Developers can use the free RESTful JSON API to access the photo and video library programmatically. API keys default to 200 requests per hour and 20,000 requests per month; the API may not be used to reproduce Pexels or make wallpaper and image-gallery apps. Official tools include iOS and Android apps, a Chrome extension, Google Slides add-on, and Figma and Sketch plugins. A community MS Office add-in is also listed. Pexels identifies Canva, Typeform, Sketch, and Airtable as API partners. Its listed Free plan costs nothing. Pexels says uploads created with generative AI are not allowed.