Iterable vs MoEngage
Iterable
iterable.com
MoEngage
moengage.comSide by side
| Figure | Iterable | MoEngage |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 2 |
| Spec score · Mobile Marketing Automation Software | 7.9 (#8) | 7.8 (#13) |
| Spec score · Customer Journey Orchestration Software | 7.8 (#12) | 7.7 (#16) |
| Spec score · Marketing Automation Software | 8.0 (#50) | 7.9 (#58) |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2013 | 2014 |
| Headquarters | San Francisco, California, United States | San Francisco, California, USA; Bengaluru, India |
| Integrations | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. | The app marketplace lists integrations including Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau. |
| Security and compliance | Iterable’s Trust Center lists SOC 2 Type 2, ISO 27001, HIPAA, and privacy frameworks including GDPR and CCPA. | MoEngage lists SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA among its security and compliance credentials. |
Plans
In their own words
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.