Iterable vs Notifly
Iterable
iterable.comNotifly
notifly.techSide by side
| Figure | Iterable | Notifly |
|---|---|---|
| Price from | — | 150,000 KRW/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Mobile Marketing Automation Software | 7.9 (#8) | 8.2 (#6) |
| Headquarters | San Francisco, California, United States | Seoul, Republic of Korea |
| Integrations | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. | The site describes Mixpanel cohort sync and real-time Amplitude event sync. |
| Messaging channels | Iterable supports email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. | Notifly supports mobile push, web push, in-app and web popups, email, SMS, and webhooks. |
| Support | Iterable provides a Help Center, documentation, API docs, and a support ticket option. | Pro and Enterprise users can receive one-to-one real-time support through Slack or Google Workspace. |
Plans
Notifly
- Standard150,000 KRW a month
- Pro800,000 KRW a month
- EnterprisePriced on request
In their own words
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.
Notifly
Notifly is a marketing automation platform centered on user behavior and retention. It sends mobile and web push notifications, in-app and web popups, email, SMS, and webhooks. Campaigns support scheduled or real-time delivery, audience targeting by attributes and behavior, and audience-size estimates. User Journeys branch on events and user attributes and include funnel analytics. Reporting shows sent, failed, opened, clicked, and converted stages, with raw-data downloads. A/B testing compares content and conversion results and can distribute the better-performing variant to the full audience. Notifly describes Mixpanel cohort synchronization and real-time Amplitude event synchronization. SDKs cover iOS, Android, React Native, Flutter, JavaScript, and Google Tag Manager; an HTTP API sends messages from servers. Standard costs 150,000 KRW a month and Pro 800,000 KRW a month. Each plan has a 30-day card-registered trial with a maximum send limit.