Iterable vs OneSignal
Iterable
iterable.com
OneSignal
onesignal.comSide by side
| Figure | Iterable | OneSignal |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 4 |
| Spec score · Mobile Marketing Automation Software | 7.9 (#8) | 8.9 (#2) |
| Spec score · Customer Journey Orchestration Software | 7.8 (#12) | 8.8 (#2) |
| Spec score · Customer Engagement Software | 7.7 (#13) | 8.8 (#2) |
| Spec score · Marketing Automation - B2C Software | 7.6 (#15) | 8.7 (#4) |
| Headquarters | San Francisco, California, United States | San Mateo, California, United States |
| Integrations | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. | OneSignal connects with analytics, CDPs, warehouses, and CRMs. |
| Messaging channels | Iterable supports email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. | Channels include mobile push, web push, email, in-app messaging, RCS, SMS, and Live Activities. |
Plans
OneSignal
- FreeFree
- Growth$19 a month
- ProfessionalPrice not published
- EnterprisePrice not published
In their own words
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.
OneSignal
OneSignal is a messaging platform for reaching audiences through mobile and web push, email, in-app messaging, RCS, SMS and Live Activities. It also provides audience segmentation, automation, analytics and a visual journey builder. SDKs are available for Android, iOS, Flutter, React Native, Expo and Unity, and the service connects with analytics tools, customer data platforms, warehouses and CRMs. An API is included, with unlimited message-delivery API send access across plans. The Free plan costs $0 per month and includes all channels, basic automation and analytics, AI and MCP, and basic personalization. It includes 20,000 free email sends monthly; additional sends cost $1.50 per 1,000. Growth starts at $19 per month, plus usage fees, and is billed month-to-month. Professional and Enterprise use annual contracts with custom pricing. Growth customers can change plans or downgrade to Free at any time without penalty. OneSignal is available on web, Windows, macOS, iOS and Android.