Iterable vs Splio
Iterable
iterable.comSplio
splio.comSide by side
| Figure | Iterable | Splio |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 1 |
| Spec score · Customer Journey Orchestration Software | 7.8 (#12) | 6.9 (#29) |
| Founded | 2013 | 2001 |
| Headquarters | San Francisco, California, United States | Paris, France |
| Integrations | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. | Splio says it connects through REST API, SFTP or CSV file imports and exports, Splio or partner connectors, and webhooks, including connections to ecommerce, POS, and ERP systems. |
| Security and compliance | Iterable’s Trust Center lists SOC 2 Type 2, ISO 27001, HIPAA, and privacy frameworks including GDPR and CCPA. | Splio says its documentation covers consent management, contact and unsubscribe lists, blacklists, GDPR topics, and logical data isolation in a multi-tenant SaaS architecture. |
| Support | Iterable provides a Help Center, documentation, API docs, and a support ticket option. | Splio says its Customer Success Managers support customers with revenue and customer retention goals. |
Plans
In their own words
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.