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JSON-LD Generator vs Rolling Schema

JSON-LD Generator

jsonld.com

Rolling Schema

markupschema.com

Side by side

FigureJSON-LD GeneratorRolling Schema
Price fromFree€79/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
API—Yes
Plans published14
Spec score · Schema Markup Tools7.8 (#7)8.2 (#4)
Founded20172025
PurposeThe generator creates JSON-LD structured data for websites by letting users fill in fields and view the generated markup in real time.Rolling Schema continuously re-crawls websites, detects content changes, and regenerates validated schema.org structured data.

Plans

JSON-LD Generator

  • JSON-LD GeneratorFree

JSON-LD Generator pricing →

Rolling Schema

  • FreeFree
  • Standard€79 a month
  • Power€249 a month
  • Ultimate€749 a month

Rolling Schema pricing →

In their own words

JSON-LD Generator

JSON-LD Generator is a free web tool that creates structured data markup from fields users fill in, with generated JSON-LD shown in real time. It covers 17 schema types, including Article, Breadcrumb, Course, Event, FAQ, HowTo, Local Business, Organization, Product, Recipe, Review, Video, WebSite and WebPage. Product fields include offers, ratings and reviews; Local Business offers more than 100 subtypes, with examples such as Restaurant, Hotel and Dentist. The tool displays live checks for required fields and produces JSON using JSON.stringify, which the site describes as strictly valid JSON. Users can copy the generated code and open Google’s Rich Results Test, or follow a shortcut to the schema.org Validator. The form state is preserved between visits. A companion address-to-latitude-and-longitude tool is available for Local Business or Organization data. The generator runs on the web and requires JavaScript. Its creator, Patrick Coombe, says the site launched in 2017 as a reference for web developers and SEO practitioners learning about JSON-LD.

Visit jsonld.com

Rolling Schema

Rolling Schema re-crawls websites, detects content changes, and regenerates validated schema.org structured data. It delivers JSON-LD server-side through a Cloudflare Worker or WordPress plugin so crawlers receive it in the page HTML. Shopify, Wix, Squarespace, and custom sites can use the API to render JSON-LD in their own templates or pipelines. Crawl intervals range from 30 minutes to no longer than one day. The service generates more than 20 schema types, including LocalBusiness, Product, Article, Event, FAQPage, HowTo, Recipe, Organization, Person, JobPosting, and Breadcrumb. Free covers five pages on one domain, 500 credits per month, and no API access. Standard costs €79 a month and includes one domain and 2,500 monthly credits, without API access. Power costs €249 a month, includes API access, 10 domains, and 20,000 monthly credits. Ultimate costs €749 a month and includes unlimited domains, dedicated GPU capacity, white-label reporting, and a custom deployment and SLA. The product targets local and service businesses, publishers, small e-commerce sites, and agencies managing client domains.

Visit markupschema.com