KALO IQ vs Marz
KALO IQ
kaloiq.comMarz
go-marz.comSide by side
| Figure | KALO IQ | Marz |
|---|---|---|
| Price from | $79/mo | $199/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 5 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 8.5 (#22) |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Free plan | Yes | Yes |
| Headquarters | Beverly Hills, California, United States | Dover, Delaware, United States |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | The privacy policy names Stripe for card processing and subscriptions, Mercury for ACH creator payments, Google sign-in, and WhatsApp Business notifications with consent. |
| Performance analytics | Yes | Yes |
| Product | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. | Marz is a platform for matching brands with creators, managing creator campaigns, and paying creators automatically after they publish. |
| Starting price | Paid plans start at $79 per month. | 199 |
Plans
Marz
- Starter$199 a month
- Growth$299 a month
- Scale$999 a month
- FreeFree
- CustomPriced on request
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.