KALO IQ vs REACH
KALO IQ
kaloiq.comREACH
reach-influencers.comSide by side
| Figure | KALO IQ | REACH |
|---|---|---|
| Price from | $79/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 8.7 (#12) |
| Analytics | KALO IQ provides audience quality, interests, demographics, engagement, growth and performance analytics. | The homepage describes campaign performance analytics with real-time click insights. |
| Audience | KALO IQ is positioned for DTC brands, agencies, startups, Shopify stores, enterprise teams and creators. | The about page describes REACH as a mobile and desktop influencer marketing platform geared toward micro-influencers and businesses of any size. |
| Campaign management | Yes | Yes |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Discovery | Users can search creators by niche, audience demographics, location, platform, engagement and other filters. | The campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH. |
| Founded | 2015 | 2018 |
| Free plan | Yes | Yes |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | The privacy policy identifies Google, Facebook, and Twitter as third-party social media services users can use to log in or create an account. |
| Performance analytics | Yes | Yes |
| Product | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. | REACH connects businesses and influencers to run influencer marketing campaigns. |
| Support | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. | The about page invites users to send questions or platform issues through a feedback form. |
Plans
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.