KALO IQ vs SARAL
KALO IQ
kaloiq.com
SARAL
getsaral.comSide by side
| Figure | KALO IQ | SARAL |
|---|---|---|
| Price from | $79/mo | $1/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 6 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 8.4 (#30) |
| Analytics | KALO IQ provides audience quality, interests, demographics, engagement, growth and performance analytics. | SARAL says its performance dashboard displays influencer marketing metrics including revenue, ROAS, and CPC. |
| Audience | KALO IQ is positioned for DTC brands, agencies, startups, Shopify stores, enterprise teams and creators. | SARAL says it is designed for brands and marketers, including DTC brands, to discover and work with influencers. |
| Campaign management | Yes | Yes |
| Creator database size | 100000000 | 300 |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Discovery | Users can search creators by niche, audience demographics, location, platform, engagement and other filters. | Discovery supports keyword search and advanced filters, and shows creator audience demographics, engagement rates, authenticity scores, and other metrics. |
| Free plan | Yes | No |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | The SARAL help center lists integrations or connection guides for GoAffPro, Klaviyo, Sendlane, Slack, Creator Commerce, Shopify, and Outlook email. |
| Outreach | KALO IQ provides personalized outreach, automated follow-ups and reply tracking in one inbox. | SARAL lets users reach out to creators directly from the platform using available creator contact information and email outreach. |
| Performance analytics | Yes | Yes |
| Product | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. | SARAL describes itself as an influencer marketing platform that brings brands’ creator workflow from discovery through payments and tracking into one platform. |
| Security | KALO IQ says it uses encryption in transit, access controls and regular system reviews, while acknowledging that no transmission or storage method is fully secure. | SARAL's performance page says connecting an ecommerce platform is secure and will not interfere with the customer's existing setup. |
| Support | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. | SARAL says almost all support queries receive a response within an hour and that customer success may proactively reach out and arrange calls. |
Plans
SARAL
- Professional$25 a year
- Starter$3.60, paid once
- Business$4.50, paid once
- Professional$7.50, paid once
- Starter$12 a year
- Business$15 a year
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.