KALO IQ vs Spark
KALO IQ
kaloiq.comSpark
spark.chargezen.comSide by side
| Figure | KALO IQ | Spark |
|---|---|---|
| Price from | $79/mo | $199/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 9.0 (#5) |
| Audience | KALO IQ is positioned for DTC brands, agencies, startups, Shopify stores, enterprise teams and creators. | Spark describes itself as a product for online brands and growth teams running affiliate and influencer programs. |
| Campaign management | Yes | Teams can run affiliate, influencer, and ambassador programs with shared briefs, approvals, deliverables, deadlines, and relationship tracking. |
| Campaigns | Campaign management covers planning, execution, collaborations, tasks and reporting, with unlimited tracked campaigns on Growth and Agency. | Spark supports creator posts, Meta Partnership Ads, TikTok Shop collaborations, and TikTok Spark Ads in one campaign space. |
| Creator discovery | Yes | The product searches more than 38 million indexed creator profiles and uses audience fit, engagement quality, historical performance, and AI scoring to qualify partners. |
| Discovery | Users can search creators by niche, audience demographics, location, platform, engagement and other filters. | Creator matching uses fit, quality, audience, and risk signals, and includes lookalike discovery and audience overlap signals. |
| Free plan | Yes | No |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | Official integration pages list native Shopify, Shopify Plus, Stripe, and Shopify Payments connections plus Klaviyo, Mailchimp, Omnisend, Gorgias, Zendesk, PayPal, Google Analytics, Segment, Zapier, Make, and webhooks. |
| Starting price | Paid plans start at $79 per month. | 199 |
| Support | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. | The help center provides Spark setup guides, API references, product demos, service commitments, and email support at [email protected]. |
Plans
Spark
- Self-serve Spark$2,388 a year
- Spark Enterprise$499 a month
- Self-serve Spark$199 a month
- Spark trial offer$199 a month
- Spark platform$2,500 a year
- Optional managed services$4,990 a year
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.