KALO IQ vs Wednesday
KALO IQ
kaloiq.comWednesday
wednesday.appSide by side
| Figure | KALO IQ | Wednesday |
|---|---|---|
| Price from | $79/mo | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 8.4 (#29) |
| Audience | KALO IQ is positioned for DTC brands, agencies, startups, Shopify stores, enterprise teams and creators. | The company says Wednesday was designed for small businesses and startups seeking accessible influencer and affiliate marketing tools. |
| Campaign management | Yes | Yes |
| Creator database size | 100000000 | 3000000 |
| Creator discovery | Yes | Wednesday says its search covers more than 3 million creators and offers filters including keywords, brand associations, handles, and social performance metrics. |
| Free plan | Yes | Yes |
| Free plan limits | Free users get previews, core filters, two-creator comparisons, and no outreach emails. | The pricing page lists 10 results per search, 20 full data profiles, and 20 creator conversations for Starter. |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | The Inbox page describes integrations with ChatGPT, Gmail, and Outlook; the Outreach plan also lists Gmail, Outlook, and Jace AI integrations. |
| Performance analytics | Yes | Yes |
| Product | KALO IQ is an all-in-one influencer marketing platform for US brands and agencies. | Wednesday is influencer marketing software designed for startups, small businesses, solopreneurs, small agencies, and nonprofits. |
| Starting price | Paid plans start at $79 per month. | 79 |
Plans
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.