KALO IQ vs youbff
KALO IQ
kaloiq.comyoubff
youbff.comSide by side
| Figure | KALO IQ | youbff |
|---|---|---|
| Price from | $79/mo | $50/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Influencer Marketing Platforms | 9.1 (#2) | 8.5 (#21) |
| Campaign management | Yes | Yes |
| Campaigns | Campaign management covers planning, execution, collaborations, tasks and reporting, with unlimited tracked campaigns on Growth and Agency. | The Growth plan includes launching UGC and influencer campaigns and campaign management. |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Native integrations listed are Shopify, Meta Conversions API, TikTok Shop and Google Analytics 4, with REST API and webhooks for other tools. | The FAQ states that YouBFF integrates with Shopify, BigCommerce, and WooCommerce for affiliate tracking, sales attribution, product seeding automation, and performance reporting. |
| Performance analytics | Yes | Yes |
| Privacy | The privacy policy says KALO IQ does not sell personal information and allows users to request access, correction, deletion or export. | The privacy policy says YouBFF does not sell personal information and offers rights to access, correct, delete, and download data. |
| Security | KALO IQ says it uses encryption in transit, access controls and regular system reviews, while acknowledging that no transmission or storage method is fully secure. | The privacy policy says stored email, account data, and verification tokens are held in encrypted MySQL volumes with AES-256 encryption at rest and communications use TLS 1.2 or later. |
| Starting price | Paid plans start at $79 per month. | 50 |
| Support | Email support is included on every plan, Growth and Agency add priority support, and Agency includes a dedicated account manager. | The Enterprise plan includes dedicated onboarding and support. |
Plans
In their own words
KALO IQ
KALO IQ is an influencer marketing platform for US brands and agencies, combining creator discovery, outreach, campaign management, payments and analytics. Its database advertises 100M+ hand-verified US creators, and the company says its 15-person team checks US creators and excludes bots, fake-follower accounts and creators outside the US. Search filters cover niche, audience demographics, location, platform and engagement. Analytics include audience quality, interests, demographics, growth and performance. Teams can send personalized outreach, automate follow-ups and track replies in one inbox. Campaign tools cover planning, execution, collaborations, tasks and reporting; UTM links, Google Analytics 4 integration and ROI reporting connect activity with purchases. Supported social channels include Instagram, TikTok, YouTube and X, among others. The web platform also offers an API, and paid tiers include CSV or PDF exports. A free plan provides previews and core filters, but limits searches and creator profiles and excludes outreach emails. The listed paid plans start at $79 a month. The platform is US-only and does not support global campaigns.