Keentics vs PlayFab

Keentics is an event analytics platform for games, apps, and websites. It turns raw events into funnels, retention and lifetime-value analysis, behavioral paths, and reusable cohorts. Game metrics include ARPU, ARPPU, whale curves, ad revenue, and ROAS. Teams can group custom events across dimensions, build multi-step funnels, create dashboard cards, and query raw events with sandboxed, read-only SQL on ClickHouse. Reporting supports Web/JS, iOS, Android, Unity, WeChat Mini Program, and server backends. SDK features include batching, offline retry, identity merging, autocapture, and API-key authentication. The service says raw event data can be exported at any time; its Free plan excludes export and read-only SQL. Data is hosted on Keentics cloud, and bot and crawler traffic is filtered from monthly event quotas. Plans are based on event volume: Free allows 2 million events per month, while paid plans start at $20 a month.

PlayFab provides managed backend services for live games and connects players across platforms. Its player services include identity, groups, friends, chat, profiles, stats, game saves and shared data, alongside competitive leaderboards and multiplayer networking. Live-operations tools support remote gameplay tuning, real-time player segmentation and A/B testing. Economy and user-generated-content tools cover virtual economies, live offers, monetization and built-in moderation. Game Data Stream can monitor player activity, analyze retention and revenue, and export raw data. The product lists Unreal and Unity SDKs, custom-engine language support, and integrations including Xbox, Steam, PlayStation, Nintendo Switch, App Store and Google Play. Development Mode is free and permits up to 1,000 lifetime player account creations per title, with up to 10 titles per account. Free to Start costs nothing. Standard Plan costs $99 a month; Premium Plan costs $1,999 a month.