Kettio vs Marpipe
Kettio
kettio.com
Marpipe
marpipe.comSide by side
| Figure | Kettio | Marpipe |
|---|---|---|
| Price from | $29.99/mo | $0.50/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 13 |
| Spec score · Ad Creative Testing Tools | 8.9 (#2) | 8.8 (#3) |
| Company identity | The site footer identifies the maker as Kettio, Inc. | LinkedIn identifies Marpipe as a privately held advertising-services company founded in 2019 with 11–50 employees in New York. |
| Proprietary licence | The terms describe Kettio models, algorithms and training data as proprietary trade secrets, indicating a closed-source service. | The terms describe Marpipe as proprietary subscription software licensed for use, with no transfer of ownership and restrictions on reverse engineering. |
| Purpose | Kettio ranks ad creative for a specific buyer, platform, and conversion goal, returning a relative ranking, written rationale, and confidence signal. | Marpipe helps brands turn product catalogs into ad campaigns and provides control over Dynamic Product Ads. |
| Security controls | The privacy policy states that data is encrypted in transit and at rest, uses Firebase Authentication, access controls, security audits and incident monitoring. | The Trust Center describes encryption, restricted encryption-key access, unique account/database authentication, penetration testing and disaster-recovery controls. |
| Support | Professional includes priority support, and the company lists [email protected] for questions. | The pricing page lists Intercom chat for support and describes Enterprise support as including meetings, Slack and email. |
| What it does | Kettio ranks comparable advertising creatives for a chosen buyer, platform and campaign goal before media spend. | Marpipe is a cloud platform for turning ecommerce product catalogs into dynamic, enriched advertising creative and feeds. |
Plans
Kettio
- FreeFree
- Starter$29.99 a month
- Professional$139 a month
- Growth PartnerPriced on request
Marpipe
- Catalog Creative — FreeFree
- Catalog Creative FreeFree
- Feed Management — FreeFree
- Feed Management FreeFree
- Feed Management — White Glove$0.05, paid once
- Feed Management White Glove$0.05, paid once
- Catalog Creative — Enterprise add-on$0.50 a month
- Catalog Creative — Startup$199 a month
- Catalog Creative Startup$199 a month
- Additional location feed$299 a month
In their own words
Kettio
Kettio ranks ad creative for a selected buyer, platform, and conversion goal, returning a relative order, written rationale, and confidence signal. AI respondents modeled on the chosen buyer assess each ad separately; their responses are combined into a directional ranking. Results identify the leading ad, explain why it leads, indicate confidence, and suggest improvements, while live media remains the final proof. Inputs include images, videos, copy, static ads, UGC, product shots, and full ad packages. The service offers a REST Ranking API and a local MCP server. API access is included with Professional; Free and Starter accounts must upgrade to create a key. Requests can contain up to 20 images, and each API key is limited to 60 scoring evaluations per minute. App and API rankings share the monthly ad allowance, and requests stop when it is used up. High-volume video intake and turnaround are handled with founding pilots while a bulk workflow is being prepared. The free plan scores 20 ads each month; Starter costs $29.99 a month and Professional costs $139 a month, both billed month-to-month.
Marpipe
Marpipe turns product catalogs into ad campaigns and gives brands tools to manage Dynamic Product Ads (DPAs). Catalog Creative lets users explore design options, preview generative designs, and launch DPAs across platforms. Feed Management tools cover feed fields, product sets, and a Feed Score for each channel. The product menu also describes AI models for catalogs, video creation for individual SKUs, and automatic filtering of weaker performers. Catalog inputs can include product feeds and images, video, headlines, copy, logos, and other brand assets; experimentation is multivariate, with advanced creative reporting and AI variant generation. Named ad platforms include Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, and Reddit. Commerce integrations include Shopify, Salesforce, BigCommerce, WooCommerce, and Magento. Marpipe is available on the web and as an extension. Catalog Creative and Feed Management have free plans; Startup costs $199 a month, Enterprise costs $999 a month, and White Glove feed management costs $0.05 per SKU, with a $400 minimum. Plans include secure SSO. Marpipe says its services are for businesses, not personal, family, or household use.