Kezzler Platform vs Scantrust
Kezzler Platform
kezzler.com
Scantrust
scantrust.comSide by side
| Figure | Kezzler Platform | Scantrust |
|---|---|---|
| Price from | — | €19.17/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Product Serialization Software | 7.2 (#17) | 8.0 (#3) |
| Founded | 2001 | 2014 |
| Headquarters | Kezzler lists its Oslo headquarters at Schweigaards gate 15b, 0191 Oslo, Norway. | Lausanne, Switzerland |
| Integrations | The platform connects with ERP, WMS, MES, and partner systems through secure APIs. | The integrations page lists compatible systems across manufacturing, hardware, logistics, CRM, product data, CMS, commerce, analytics, middleware, and identity providers. |
| Purpose | Kezzler connects product data to support supply chain visibility, consumer engagement, and compliance. | Scantrust helps companies connect with customers, fight counterfeits, and make supply chains transparent. |
| Security | Kezzler states that its technology is designed for enterprise IT security and offers the option of a dedicated instance with guaranteed data residency. | Enterprise terms say Scantrust will maintain administrative, physical, technical, and organizational measures designed to prevent unauthorized access, use, alteration, or disclosure of customer data. |
Plans
Scantrust
- Free trialFree
- Business 30€230 a year
- Business 50€360 a year
- Business 100€500 a year
- Premium€1,500 a year
- EnterprisePriced on request
In their own words
Kezzler Platform
Kezzler Platform connects product data to support supply-chain visibility, consumer engagement and compliance. It tracks products through manufacturing, distribution, use, service, recycling and end-of-life. Serialized digital identities support item-level authentication and help protect against counterfeiting, diversion and shrinkage. The platform supports use cases including Digital Product Passports, FSMA 204 batch traceability and EU battery requirements. Secure APIs connect it with ERP, WMS, MES and partner systems. Kezzler describes its traceability repository and APIs as standards-based, and says DataExchange is built on GS1 standards. Enterprise security options include a dedicated instance with guaranteed data residency; Kezzler says it maintains active ISO/IEC 27001:2022 and ISO/IEC 9001:2015 certifications. An API Monitor supports request review and integration troubleshooting. Scanbuy QR Engagement delivers personalized content and engagement analytics, while Smart Packaging supports product information, sustainability disclosures and brand content. Kezzler highlights food and beverage, consumer packaged goods, apparel and textiles, and machinery, equipment and batteries. Founded in Oslo in 2001, Kezzler acquired Scanbuy’s QR code business in 2025. Pricing is on request.
Scantrust
Scantrust provides connected packaging and e-label tools for companies working to engage customers, address counterfeiting and improve supply-chain transparency. Its product scope includes industrial goods, consumer packaged goods, wine and beverage, and lubricants. E-label plans include compliance templates, translations into 24 languages, customizable landing pages and content updates that do not require QR code reprinting. An e-label is tied to one SKU, though units of that SKU can share it across countries. The Enterprise plan lists smart redirection, analytics, bulk creation, QR Manager, custom URL and domain, onboarding and user teams. Scantrust also describes Digital Product Passport tools using QR generation, URL management, landing pages and dynamic content. Its REST API can connect passports to PIM, ERP and e-commerce data. Business 30 costs €230 a year for 30 e-labels, Business 50 is €360 a year for 50, and Business 100 is €500 a year for 100; prices exclude VAT. A 90-day trial is listed.