Kuula vs Marzipano
Kuula
kuula.coMarzipano
marzipano.netSide by side
| Figure | Kuula | Marzipano |
|---|---|---|
| Price from | Free | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 1 |
| Spec score · Virtual Tour Software | 8.0 (#9) | 8.0 (#10) |
| Spec score · 3D Virtual Tour Software | 7.8 (#20) | 7.8 (#21) |
| Product | Kuula is 3D 360 virtual tour software for real estate, architecture, construction, art galleries, education and other businesses. | Marzipano is a 360° media viewer for the modern web. |
| Support | Basic includes access to the knowledge base, tutorials and support articles; Pro offers standard support and Business offers premium support. | The site directs bug reports to the GitHub issue tracker and questions, suggestions, or comments to a discussion group. |
| Tour features | Pro supports custom hotspot icons, images, labels, audio, floor plans and maps in tours. | The simple tour demo includes hotspots and autorotate. |
Plans
Kuula
- BasicFree
- BusinessPrice not published
- EnterprisePriced on request
- ProPrice not published
In their own words
Kuula
Kuula is 3D 360 virtual tour software for businesses and creators in real estate, architecture, construction, galleries, education, and other fields. In the Pro editor, users upload panoramic photos, arrange scenes, and connect them into tours. Tours can include custom hotspot icons, images, labels, audio, floor plans, and maps. They can be shared with links, embedded on websites, or posted to social media. Kuula supports panoramas from 360 cameras, DSLR cameras, and 3D software, along with non-panoramic images. Tours can be viewed on phones, tablets, and WebXR-compatible VR headsets without installing an app or additional software. Pro lets users replace Kuula branding in links and embeds; Business adds multiple logos, a custom domain, permission-based access, password protection, and Google Analytics integration. The Basic plan costs nothing, with up to 300 posts and a maximum of 100 uploads per month. Pro and Business prices are not shown; Enterprise pricing requires contacting Kuula. Paid subscriptions have a flat fee, can be canceled anytime, and renew monthly or yearly unless canceled.
Marzipano
Marzipano is a free 360° media viewer for the modern web, with a browser tool that converts panoramas into exported web applications. The tool accepts sphere, or equirectangular, panoramas and cubeface panoramas in JPEG or TIFF format; equirectangular images require a 2:1 aspect ratio. Files are processed in the browser and are not uploaded to a server. Panorama names, initial views, and other settings can be edited before export, and the resulting JavaScript, HTML, and CSS can be customized. Tours can be deployed to any web hosting platform. The viewer uses WebGL on modern desktop and mobile browsers and devices, is optimized for 360° images of any size, and is 55KB when gzipped. Its JavaScript API and HTML/CSS interfaces support custom controls. A simple tour demo includes hotspots and autorotate. Developers can include a standalone JavaScript file or install a Node.js package with npm. The project is not an official Google product.