Kuula vs Matterport

Kuula is 3D 360 virtual tour software for businesses and creators in real estate, architecture, construction, galleries, education, and other fields. In the Pro editor, users upload panoramic photos, arrange scenes, and connect them into tours. Tours can include custom hotspot icons, images, labels, audio, floor plans, and maps. They can be shared with links, embedded on websites, or posted to social media. Kuula supports panoramas from 360 cameras, DSLR cameras, and 3D software, along with non-panoramic images. Tours can be viewed on phones, tablets, and WebXR-compatible VR headsets without installing an app or additional software. Pro lets users replace Kuula branding in links and embeds; Business adds multiple logos, a custom domain, permission-based access, password protection, and Google Analytics integration. The Basic plan costs nothing, with up to 300 posts and a maximum of 100 uploads per month. Pro and Business prices are not shown; Enterprise pricing requires contacting Kuula. Paid subscriptions have a flat fee, can be canceled anytime, and renew monthly or yearly unless canceled.

Matterport is a spatial data platform that creates digital twins of spaces for designing, building, operating, promoting, and understanding them. Capture options include phones, compatible 360 cameras, Leica BLK360, Matterport Pro cameras, and Capture Services technicians. The platform offers remote sharing, guided tours, tags, views, trim and blur tools, and measurement mode. Cortex AI automates face blurring, image selection, measurements, and object identification. Users can export MatterPak, e57, CAD, BIM, Sketch, and TruePlan files, and connect workflows with Autodesk Forma, Revit, AutoCAD, Autodesk Construction Cloud, and other integrations. The mobile app supports capture, customization, viewing, editing, publishing, and restoration on iOS and Android. Matterport encrypts data in transit and at rest, and undergoes annual independent SOC 2 Type II audits. Free costs nothing and includes one active space, two users, and limited camera support. Starter is $12 a month billed annually; Professional is $58 a month billed annually.