KWatch.io vs MediaLens
KWatch.io
kwatch.ioMediaLens
medialens.ioSide by side
| Figure | KWatch.io | MediaLens |
|---|---|---|
| Price from | $19/mo | 323.33 HKD/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 6 | 5 |
| Spec score · Social Media Listening Software | 8.8 (#6) | 7.8 (#34) |
| Alert channels | Detected matches can be delivered by email, Slack notification or API webhook. | |
| Free plan | Yes | No |
| Product | KWatch.io monitors social conversations and sends real-time alerts about mentions, sales signals, and competitor activity. | MediaLens describes itself as an AI-powered marketing platform for analyzing performance, tracking competitors, and uncovering insights for campaigns. |
| Sentiment analysis | Yes | Yes |
| Support | The pricing page lists basic support on Free, Essential, and Business, and advanced support on Enterprise and Agency plans. | The pricing page lists priority support for Enterprise and expert-led onboarding for Premium and Enterprise. |
Plans
KWatch.io
- FreeFree
- Essential$19 a month
- Business$79 a month
- Enterprise$199 a month
- FreeFree
- Agency (Multi-Client)Priced on request
MediaLens
- Free trialPrice not published
- FreeFree
- Basic3,880 HKD a year
- Premium5,880 HKD a year
- EnterprisePriced on request
In their own words
KWatch.io
KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity, then sends alerts. Keyword monitoring covers Reddit, X, Hacker News, LinkedIn, Facebook, and YouTube; users can also track Reddit or Hacker News posts and comments and get an alert when someone comments in the conversation. AI labels sentiment around detected keywords as positive, negative, or neutral. Alerts are available by email, Slack notification, or API webhook, and keyword rules support included and excluded terms plus language filters. Webhooks send a JSON-encoded HTTP POST for each result. A hosted MCP server can connect compatible clients using a KWatch API key; named clients include Claude, Claude Code, Cursor, and VS Code. The maker says monitoring refreshes per second, with notifications usually arriving within seconds and sometimes taking up to one minute during temporary congestion. Coverage has limits: LinkedIn and Facebook comments are not monitored, Facebook groups must be public, and YouTube checks video titles and descriptions rather than audio. Instagram and TikTok are not monitored.