| Price from | $19/mo | $11/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 5 |
| Spec score · URL shorteners | 8.9 (#15) | 9.1 (#7) |
| Analytics | Its analytics include real-time click tracking, visitor and referrer metrics, UTM tracking, geographic and device insights, and conversion funnels. | Rebrandly analytics include link click data and audience details such as location, device, browser, language, and referral source. |
| API access | Yes | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Yes | Yes |
| Free plan | Yes | Yes |
| Geo targeting | Yes | Yes |
| Integrations | Lanctor offers a REST API with 200+ endpoints, webhooks, and CSV and JSON import/export; its pages also name Facebook and Google retargeting pixels. | Rebrandly’s integrations marketplace lists tools including Zapier, Make, Bird, Pipedream, and Zoho Flow. |
| Intended users | The site describes use cases for marketing teams, developer teams, e-commerce, and enterprise organizations. | Rebrandly says its customers range from startups to global brands and teams across industries. |
| Product | Lanctor is an enterprise URL shortening platform for shortening, routing, and measuring links. | Rebrandly describes itself as a link intelligence platform for creating, sharing, and tracking branded links. |
| QR codes | Dynamic QR codes support custom styling and logo overlays, with analytics. | Rebrandly automatically generates a QR code for a branded link, and users can customize its color and, on some plans, add an image or logo. |
| Security | Listed security features include Google, Microsoft, and SAML single sign-on, TOTP two-factor authentication, role-based access, audit logs, bot detection, rate limiting, and session management. | Rebrandly’s Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 under compliance and provides access to security documentation. |
| Paid from | 19 | 8 |
